Rethinking Music Marketing in a Fragmented Landscape Independent musicians today face a dilemma: where to focus limited time and money? A recent cluster of videos from industry experts offers fresh perspectives on social media strategy, income streams, and branding. The key takeaway: stop relying on streams alone, and start building a holistic ecosystem around your … Read more
Full-Service Indie Artist Offering from CD Baby Downtown’s CD Baby launches a new full-service offering for indie artists, powered by Molly Neuman’s indie credibility. Tips for UMG Marketing Manager Interview Advice on how to impress hiring managers at Universal Music Group for a marketing manager position. Artists Share Life-Changing Songs Friko discusses how Frank Ocean, … Read more
Redefining Success: Beyond the Stream Count The indie music landscape is shifting. While streaming platforms like Spotify dominate the conversation, this week’s digest makes one thing clear: relying solely on streams is a dangerous game. From new verification hurdles to the illusion of master ownership, artists must diversify income streams and build real assets. The … Read more
Legal Win for Derulo & Sony in ‘Savage Love’ Case A federal jury ruled in favor of Jason Derulo and Sony Music, dismissing copyright infringement claims over the 2020 hit “Savage Love.” The plaintiffs alleged the song copied their work, but the court found no substantial similarity. Spotify’s Verified Badge Now Open to Indies Spotify … Read more
The Big Picture: Navigating a Shifting Indie Landscape This week’s digest captures a pivotal moment for independent musicians. From Spotify’s controversial new verification standards to the return of mixtape culture, the industry is in flux. The key takeaway? Playing by the old rules won’t cut it. Artists must adapt: embrace direct-to-fan strategies, understand the real … Read more
Industry Legal & Business Updates Live Nation Antitrust Case Delayed: Federal court likely to adopt the concert giant’s proposed schedule, meaning penalties may not come until 2027. Law Firm Rebrand: Serling Rooks rebrands as McKoy Worob Averill Scott & Koenig LLP, with new partners Jeffrey Koenig and Margo Scott. Tencent Music Takedowns & Sony/WMG Q1: … Read more
Insight: The Single-Release Trap Indie artists have been conditioned to believe that dropping singles is the path to growth, but recent industry insights suggest otherwise. In a hard-hitting interview on No Labels Necessary, LiveMixtapes co-founder Pesh argues that the singles-first strategy is broken. He points out that 98% of songs get under 1,000 streams, and … Read more
Free Summer Music in Belmont The Belmont Summer Music Series returns with free weekend concerts, offering a community-friendly live music experience. Mixtape Game’s No Streamer Mode The studio behind the game Mixtape explains the lack of a streamer mode: music is the “soul” of the game, and they want to protect that experience. Warner Music … Read more
The Big Insight: Why Projects Beat Singles in 2025 In a blunt interview, LiveMixtapes co-founder Pesh argues that dropping singles is killing indie artists. He points to the mixtape era, where artists like Future and Migos built devoted fanbases by releasing cohesive projects. Today, streaming rewards passive consumption—98% of songs get under 1,000 streams—while platforms … Read more
Spotify Reveals Eurovision Winning Formula Data analysis uncovers patterns behind Eurovision winners, offering insights for artists targeting international contests. Industry Insights & Career Advice Bellingham’s music scene needs more infrastructure beyond house shows to grow sustainably. Business majors tailored to the music industry are gaining traction for aspiring executives. A self-taught producer went full-time in … Read more