Music Marketing: Insights for Indie Artists

Music Marketing: Insights for Indie Artists

From Passion to Profession: The New Artist Mindset The days of waiting for a label to discover you are fading. Today’s music industry demands that artists become their own CEOs, blending creative talent with business acumen. A recent interview with manager Nick Groff on MUBUTV emphasizes that pure talent is no longer enough—artists need drive, … Read more

Music Biz Digest: AI, Catalog Deals & Indie Strategy

Music Biz Digest: AI, Catalog Deals & Indie Strategy

Industry Moves & Deals Primary Wave scores Harry Chapin catalog: Partnership covers hits like ‘Cat’s in the Cradle’ and ‘Taxi,’ including NIL rights. Jimi Hendrix bandmates’ estates lose UK court battle: Sony Music retains ownership of recordings after legal dispute. MusicRow’s 2026 InCharge Issue features Russell Dickerson: A look at key industry players and the … Read more

Music Marketing Insights: From Indie to Industry Pros

Music Marketing Insights: From Indie to Industry Pros

Navigating the Modern Music Landscape This week’s digest brings together advice from industry veterans and practical tools for indie musicians. The key takeaway: success today requires more than talent—it demands strategic branding, consistency, and a CEO mindset. From career journeys to tactical tutorials, here’s what matters most for your music marketing. Career Lessons from the … Read more

Music News: AI Detection, Festival Wrap, Industry Tips

Music Biz Digest: AI, Catalog Deals & Indie Strategy

Music Industry News Deezer Tepid Q1 Results & AI Deal: Deezer reported tepid Q1 subscriber growth, but revealed an interesting AI detection deal that could impact rights management. Live Nation Accused of Financial Misrepresentation: A former executive vice president claims there is a “company-wide pattern of financial misrepresentation” at Live Nation. Stagecoach Wraps 2026 Festival: … Read more

Music Biz Digest: Stagecoach Chaos, Streaming Royalties & Fan Strategy

Music Biz Digest: Stagecoach Chaos, Streaming Royalties & Fan Strategy

Weather & Logistics Stagecoach Festival Chaos: High winds forced the cancellation of Journey and other sets at Stagecoach, highlighting the fragility of live events. (Source: original digest) Fan Access: A piece explores the tension between music, sports, and the fans who arrive first, questioning loyalty and privilege. (Source: original digest) Industry & Policy Streaming Mechanicals: … Read more

Boost Your Music Career: Strategy, Promotion & More

Boost Your Music Career: Strategy, Promotion & More

The Fan Account Method: Still Worth It? A recent video by Musformation questions whether the fan account method is already washed. While some saturation has occurred, it remains effective for building a micro-community when done authentically. Indie musicians should still leverage fan accounts but focus on genuine engagement rather than spammy tactics. Protect Your Creative … Read more

Music Biz Digest: TikTok Hacks, Legal Tips & New Artist Spotlight

Music Biz Digest: TikTok Hacks, Legal Tips & New Artist Spotlight

Artist Spotlight: Malia Rogers We interviewed indie-folk artist Malia Rogers, who blends Celtic and bluegrass influences. Her latest single ‘Sunlight (A Good Death)’ is out now. Read the full chat on our site. Industry News & Trends A major record label is cutting their roster by 15%, impacting dozens of artists. Industry analysts cite streaming … Read more

Music Marketing Strategies That Actually Work in 2026

Music Marketing Strategies That Actually Work in 2026

Insight: The Best Marketing Strategy Is a System, Not a Single Tactic The latest videos from top music marketing creators converge on one key insight: there is no magic bullet. Whether it’s picking the right distribution platform, choosing a social media channel, or deploying AI tools, success comes from building a cohesive system. Damian Keyes, … Read more

Music Marketing Insights & Licensing Tips

Music Marketing Insights & Licensing Tips

Music Licensing for Indie Filmmakers For indie filmmakers seeking major music licensing, start by clearing rights through publishers or services like Songtrust. Build relationships with music supervisors and consider using royalty-free libraries as a budget-friendly option. Marketing & Engagement Strategies To stop scrollers, lead with striking visuals, a compelling hook, or relatable storytelling in the … Read more