Music Marketing Evolution for Social Media Success in 2026
Modern marketing strategies to grow your fanbase, social media success for musicians, AI litigation, and artist revenue models
News
Music Marketing Insights – Algorithm Strategy, Royalty Collection & AI Copyright
This week’s update covers Spotify’s algorithm mechanics, fan monetization strategies, a landmark AI copyright ruling, and new tools for music licensing.
Music Marketing Insights – November 10, 2025
The legal battles reshaping AI music creation and copyright. A guide for independent artists decide where to build their music community first for maximum impact
Insights – Guide for Launching a Music Business
A roundup of the latest in music marketing, launching a music business, business resources, and genre evolution.
UMPG’s Jody Gerson Vows to ‘Protect Human Songwriters’ in the Age of AI
Jody Gerson, Universal Music Publishing Group, AI music, songwriter protection, music industry awards, artificial intelligence music, human creativity Music Business Worldwide In a powerful industry address at the Music Business UK Awards in Covent Garden, Universal Music Publishing Group Chairman and CEO Jody Gerson made a definitive stand for human creativity in the face of … Read more
How to Build a Sustainable Music Career in 2025: Strategies That Actually Work
Discover music marketing strategies that work in 2025: simplification, recurring revenue, global micro-fans, and sustainable systems for independent artists. The New Paradigm of Music Marketing The music industry has undergone a radical transformation. It’s no longer enough to release songs and hope the algorithm works its magic. Independent artists who are thriving in 2025 have … Read more
Monetizing Community in Independent Music Marketing
The global independent music landscape in late 2025 is undergoing a fundamental strategictransformation, moving decisively away from a singular focus on digital discovery towards a morecomplex, multi-faceted model centered on direct monetization and community engagement. For years, the primary challenge for indie artists was cutting through the noise of an oversaturated market; today, the central … Read more
Who Owns AI Music? Inside the Future of Sound
As AI reshapes how we create and consume music, questions around ownership, discovery, and opportunity are sparking industry-wide debate. This week’s roundup explores who really owns AI-generated tracks, how Spotify’s ChatGPT integration is changing music discovery, and what it takes to get your songs placed in film and TV. Who Really Owns AI Music?Symphonic Distribution … Read more
10 Effective Music Promotion Strategies for Under $100
For emerging musicians, building an audience and generating streams can feel daunting, especially with a limited budget. However, strategic and consistent efforts can yield significant results without a massive financial investment. This guide outlines practical, low-cost methods to promote your music and grow your fanbase authentically. Achieving your first 100,000 streams and building a dedicated … Read more
The Resilience of the Album in the Age of Playlists and Algorithms
How the album outplayed the algorithm and survived playlist culture (book extract) Music Ally Music industry strategist, podcaster and author Keith Jopling shares an extract from his forthcoming new book, Body Of Work: How The Album Outplayed The Algorithm And Survived Playlist Culture. To coincide with the UK’s National Album Day, and the recently-announced Mercury … Read more