Video by Ditto Music via YouTube
Music Business
How To Promote Music With A Full Time Job
Video by Damian Keyes via YouTube
This is how you can release music, get heard and build a fanbase whilst having a full time job.
✅ Get my free step-by-step Single Release Plan: https://start.dk-mba.com/singlereleaseplan
⚡ DK-MBA Artist Growth System: https://www.dk-mba.com
📈 Work with DK Artists (strategy, Spotify growth, content & ads): https://www.dk-artists.com
If you haven’t seen me before, my name is Damian Keyes. I’ve spent 20+ years working across the music industry as a musician, entrepreneur and growth strategist.
A bit about my journey…
16: Picked up a bass for the first time and fell in love with music.
18: Signed to a major record label (and dropped 6 months later. I always said I’d do anything, but no one told me what to do. That sparked my obsession with understanding how artists actually succeed).
23: Founded BIMM music university, which became one of the largest music universities in the world.
20s: Scaled BIMM to 4,000 students per year across multiple countries, alongside working as a professional bass player performing with Eric Clapton, Alanis Morissette and Billy Cobham among others.
30: Sold BIMM and became financially free.
30s: Realised life is about the journey and building, not retiring. Built multiple music businesses including a management company and live agency.
40s: Sold both businesses and took what I’d learned working with artists offline and applied it online, helping artists grow using digital strategy before it became common.
43: Founded DK-MBA, now one of the largest online music business academies with over 40,000 students across 83+ countries.
45: Founded DK Artists, where we work directly with independent and label artists building careers, audiences and releases.
Today: We work with both independent and label artists and build the systems and infrastructure that help artists grow streams, audiences and long term careers.
You’re just one song away from changing your life.
This channel exists to share the strategies we see working right now.
I hope this brings you value and guides you in an industry that definitely isn’t easy and changes daily.
To your success,
Damian
How a Direct-To-Fan Rollout Secured a Billboard Top 10
Video by Ari’s Take via YouTube
This week on the New Music Business podcast, Ari sits down with Dee Diaz, Vice President of Marketing at Reach Records.
At Indie Week 2026, Dee shares the innovative marketing strategies behind Lecrae’s Reconstruction album campaign, which helped propel the project to a Billboard Top 10 debut. From sending exclusive mailers to the label’s most loyal fans. To building a gamified direct-to-fan platform called The Workshop, Dee reveals how Reach Records prioritized community, superfans, and authentic artist engagement over chasing algorithms.
Find Dee Diaz:
https://www.instagram.com/deediaz_/
https://www.instagram.com/reachrecords/
Check out Ari’s Take:
05:06 – Meet Dee Diaz and Reach Records
08:47 – The History of Reach Records and Lecrae
12:31 – Building the Reconstruction Campaign
15:07 – The 1,000 Fan Mailer Strategy
16:19 – Creating The Workshop Fan Community
19:37 – Turning Superfans Into Brand Ambassadors
29:09 – Community Service as Music Marketing
37:39 – The Story Behind “Coming In Hot”
43:29 – Why TikTok Doesn’t Convert Like It Used To
46:17 – What It Means to Make It in the New Music Business
47:00 – Audience Q&A
Edited and mixed by Ruben Zarate
Music by Brassroots District
Produced by the team at Ari’s Take
Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
5 ways to build a fan base #musicmarketing #fanbase #indieartist
Video by Adrian Barrin – Music & Event Marketing via YouTube
How Drake’s 3-Album Drop Actually Worked Behind the Scenes | Content Operations Explained
Video by The Distribution Guy via YouTube
Drake’s three-album rollout looked effortless—but behind every major release is a team handling content operations, metadata, release scheduling, hidden tracklists, DSP delivery, quality control, and launch timing.
In this video, I break down what actually happens behind the scenes to get a release like this live across Spotify, Apple Music, Amazon Music, YouTube Music, and 200+ streaming platforms.
If you’re an artist, label, distributor, or just curious about the music industry, this series is for you.
Subscribe for weekly breakdowns on:
• Music Content Operations
• Album Rollouts
• Spotify & Apple Music
• Distribution & Metadata
• Label Operations
• Behind-the-Scenes Music Industry Careers
#Drake #MusicIndustry #Spotify #ContentOperations #MusicBusiness #AlbumRollout #MusicDistribution #RecordLabel #BehindTheScenes #TheDistributionGuy
Don’t Let Your Music DISAPPEAR! Music Promotion Secrets
Video by Music Business Advice via YouTube
➔➔Artists and Bands! Check out the ultimate site with a ton of resources that could help your music career!
https://musicpromo.org
#musicbusiness #musicmarketing #musicpromotion
Tocar menos pero mejor hará que tu proyecto musical crezca | #marketingmusical #escenario #musicos
Video by UPM Music Innovation via YouTube
Comenta "Show" y trabajemos juntos!
Como equipo de UPM sabemos que, dentro de la industria musical independiente, existe una idea muy instalada: “hay que tocar en todos lados, sin importar las condiciones”. Durante años, en la vieja lógica de la música, las bandas emergentes se subían a cualquier escenario esperando que alguien de una discográfica gigante como Sony los descubriera. Era la época en la que la única estrategia era exponerse, sin medir si el lugar era apropiado, si el trato era justo o si el espacio realmente aportaba a la construcción de un proyecto artístico sólido. Hoy, esa práctica sigue repitiéndose, pero en realidad puede ser perjudicial para el crecimiento de un proyecto musical serio.
La realidad es que el contexto cambió. Con las redes sociales y las plataformas digitales, los artistas independientes tenemos la posibilidad de crear comunidad, de generar un puente entre lo digital y lo presencial, y de transformar seguidores en público real que compra tickets para los shows. Ya no dependemos de que un ejecutivo de la vieja industria nos descubra; ahora podemos construir nuestra propia audiencia, con estrategias de marketing musical, contenido relevante y presencia en plataformas que funcionan como vidrieras globales.
Pero hay un punto clave: no alcanza con llenar un calendario de fechas. Lo fundamental es tener un show que conecte con la gente. Muchas bandas con años de experiencia carecen de manejo de escenario, y eso arruina la posibilidad de que el mensaje musical llegue. El público no solo escucha canciones: vive una experiencia. Si esa experiencia no está pensada, guionada y trabajada, el impacto se pierde.
En UPM trabajamos justamente en ese aspecto. Contamos con nuestra coach vocal y de escena, que brinda herramientas concretas para que cada show sea una oportunidad de conexión real. Hablamos de guion del show, de expresión corporal, de elección de repertorio, de cómo construir un relato que atrape al público desde el primer tema hasta el último. Porque un concierto no es solo música: es comunicación, es narrativa, es energía compartida. #musicosindependientes #showsenvivo #músico #showenvivo
LIVE | Distrokid SOLD | Indie Catalog Valuations | Suno | Music Business Podcast
Video by Top Music Attorney via YouTube
🎧 My NEW Song “Doctor” https://www.misskrystle.com/doctor
🟡 Class Action Against Suno & Udio Website: https://www.indieailawsuit.com
🟠 Say Hi On IG https://instagram.com/topmusicattorney
🟢 Free Case Evaluation: https://www.topmusicattorney.com/freecaseevaluation
In this episode of the Top Music Attorney Podcast, Entertainment Attorney, Miss Krystle, and Show/Music Producer, That Orko answer your questions, react to industry and entertainment news, expose predatory companies as well as give you tips to grow your music business to 6 figures annually.
Legal Disclaimer: The information, ideas, and suggestions in this video are not intended to be legal advice. Before following any suggestions contained in this video, you should consult your personal attorney. The speaker shall not be liable or responsible for any loss or damage allegedly arising as a consequence of your use or application of any information or suggestion in this video. Pursuant to the fair use doctrine under the 1978 Copyright Act, a copyrighted work owned by another may be used for criticism, commentary, news reporting, and educational purposes. The use of the livestream contained in this video falls within the fair use doctrine.
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🟡Become Your Own Record Label:
https://www.topmusicattorney.com/becomeyourownrecordlabel
💻 #1 Resource For Artists And Producers: https://www.topmusicattorney.com
⚖ Hire An Attorney: https://www.delgadoentertainmentlaw.com
📺 Get Your Music Into Tv/Film/Games: https://www.topmusicattorney.com/sync
📰 Get My Newsletter: https://www.topmusicattorney.com/newsletter/
📄 Music Contracts Templates: https://www.topmusicattorney.com/music-contracts
🎧 Listen To The TMA Podcast On All Streaming: https://www.topmusicattorney.com/podcast
🟢 Free Stuff: https://www.topmusicattorney.com/free-stuff
Miss Krystle Artist Links: https://www.misskrystle.com
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MISS KRYSTLE SOCIALS
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Spotify: https://open.spotify.com/artist/1g6jAksCoujtcbg6zJpJ39
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Linkedin: https://www.linkedin.com/in/misskrystle/
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Website: http://www.misskrystle.com/
What the $%^ do you do, Sharon?! 🍊Watch our interview with The Orchard’s VP of Sync, Sharon Masters
Video by The Orchard via YouTube
