10 years in the making ✨
From Disney screens on Girl Meets World 🎬 to stacking eras, sounds, and projects no one was ready for yet…
No instant takeover. Just consistency.
Then “Nonsense” flipped the switch 🎤 “Espresso” took it global 🌎
And suddenly, Coachella crowds screaming every word.
The real glow-up? She never stopped showing up long enough to meet her moment.
👉 Don’t wait for the hit. Build until one finds you… then run it up FAST 🚀
#sabrinacarpenter #coachella #music #indieartist #popculture #pop #musicpromotion
For artists and artist managers alike, wearing many hats is part of the game. So what does it take to do it AND be successful?
In this episode of Creative Juice, Jack and Circa sit down with Mike Mowery, senior artist manager at 10th Street Entertainment and former president of Outerloop Group. With years of experience under his belt, Mike shares his journey from DIY hardcore roots to managing major acts like Ice Nine Kills, TX2, Solence, Charlotte Sands, Scene Queen, Bailey Spinnn, and As December Falls! Learn about the dynamics between artists and managers, the importance of authenticity, and how Mike’s unique journey in the music business shapes his approach to building music careers.
Whether you’re an artist looking to grow your career or a manager aiming to refine your approach, this conversation and Mike’s insight and advice will help you navigate the industry landscape!
DISCOVER:
How To Identify And Prioritize Revenue Streams For Artists
Why Artist Authenticity And Perseverance Are Key To Success
What Makes a Manager-Artist Relationship Thrive
How To Strategically Plan A Release With Tours, Merch Drops, And Content
Why Embracing AI And New Tools Can Benefit Your Music Career
How To Sustain Motivation And Avoid Burnout In A Fast-paced Industry
What Steps Are Vital In Developing An Artist’s Career Trajectory
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
10th Street Entertainment
Follow Mike Mowery on Instagram
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!
In this interview I talk to Dustin Boyer (Industry Plant) about how artists win on social media, how they can use fan accounts or theme pages, AI music and much more.
Get Dustin’s 5 question framework here: https://geni.us/IndustryPlant5Qs
🏆 Hire us to run your ads: https://geni.us/AdAgency
🚀 Spotify Growth Machine Course: https://geni.us/SpotifyGrowthMachine
🌍 Best website / store / funnels for music artists: https://geni.us/MusicFunnels (get your 14-day FREE trial!)
👥 Fan Growth Machine: https://geni.us/FanGrowthMachine
🎬 YouTube Growth Machine: https://geni.us/YouTubeGrowthMachine
🧑💻 Consultations: https://geni.us/GSConsulting
📰 Join the FREE Music Marketing Monday newsletter here: https://geni.us/GSNewsletter
Affiliate links:
►► Get 15% off Melodist music distribution with code ANDREW15 here: https://geni.us/Melodist
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►► Get 10% off Artist.Tools here: https://geni.us/ArtistTools
Get more from me:
🌍 Website: https://andrewsouthworth.com
⌨️ Chat in the community (FREE): https://geni.us/GSCommunity
🎤 Modern Music Marketing Podcast: https://geni.us/MMMPodcast
IG: https://www.instagram.com/andrew.southworth
Threads: https://www.threads.com/@andrew.southworth
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Contact Me: andrew@generastudios.com
Some of the links in this description are affiliate links I may receive a kickback from! This helps support the channel and pays for these videos. I only recommend products I would happily share with my friends and family.
For the college radio database at https://musicpromo.org/college-radio-database.html
➔➔Artists and Bands! Check out the ultimate site with a ton of resources that could help your music career!
https://musicpromo.org
#musicbusiness #musicmarketing #musicpromotion
Everyone’s chasing TikTok and Spotify…
But smart artists are still using a platform most people ignore, college radio.
In this video, I break down why college radio is STILL one of the best ways for independent artists to get real exposure, build a fanbase, and actually get heard. Plus, I walk you through exactly how to submit your music the right way so you’re not wasting time sending your tracks into the void.
If you’re serious about growing your music career, don’t skip this.
If you’re an artist or running a label, is CD actually the smartest physical format right now?If you’re a fan, is it worth collecting, or just nostalgia?
We’re digging into the real pros and cons on both sides—no hype, no nostalgia bias.
Because this isn’t just about a format…It’s about understanding where the next opportunity might be hiding.
Get Books for Record Labels: http://otherrecordlabels.com/books
Learn more about managing your label’s royalties: http://infinitecatalog.com/otherrecordlabels
