Music Marketing

How to Build a Sustainable Music Career in 2025: Strategies That Actually Work

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How to Build a Sustainable Music Career in 2025: Strategies That Actually Work

Discover music marketing strategies that work in 2025: simplification, recurring revenue, global micro-fans, and sustainable systems for independent artists. The New Paradigm of Music Marketing The music industry has undergone a radical transformation. It’s no longer enough to release songs and hope the algorithm works its magic. Independent artists who are thriving in 2025 have … Read more

10 Effective Music Promotion Strategies for Under $100

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10 Effective Music Promotion Strategies for Under 0

For emerging musicians, building an audience and generating streams can feel daunting, especially with a limited budget. However, strategic and consistent efforts can yield significant results without a massive financial investment. This guide outlines practical, low-cost methods to promote your music and grow your fanbase authentically. Achieving your first 100,000 streams and building a dedicated … Read more

The Resilience of the Album in the Age of Playlists and Algorithms

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The Resilience of the Album in the Age of Playlists and Algorithms

How the album outplayed the algorithm and survived playlist culture (book extract) Music Ally Music industry strategist, podcaster and author Keith Jopling shares an extract from his forthcoming new book, Body Of Work: How The Album Outplayed The Algorithm And Survived Playlist Culture. To coincide with the UK’s National Album Day, and the recently-announced Mercury … Read more