The Real Money is in Rights, Not Recordings A central insight from this week’s digest is that record labels don’t primarily make money selling music—they profit from owning and licensing master rights. This distinction is crucial for indie artists who want to build sustainable careers. The Music Money Makeover Show emphasizes shifting from a “selling … Read more
Taylor Swift’s Pop Culture Dominance A new article outlines 20 ways Taylor Swift has reshaped pop culture, from re-recording her masters to influencing fashion and politics. Meta Ads Mistake & Music Marketing Tips The #1 mistake in Meta ads is targeting too broadly; focus on niche audiences for better ROI. Boost your Spotify presence by … Read more
Drelli flew all the way from LA to OKC to come collaborate with me at IVY Studios. I wanted to challenge him to go to a thrift store and find some dusty old records that people threw away.. and we would try to breathe new life into them by sampling and making a viral hit. This video shows y’all the difficulty of sampling records, not just on the creative side, but the business side to. Because getting this record cleared with the label was a whole other challenge.
Credits
Drelli: https://www.instagram.com/drellli/
Patrick Cc: https://www.instagram.com/patrickcctv/
Asher Odde: https://www.instagram.com/asherodde/
Shrewd: https://www.instagram.com/2shrewdd/
Nick (videographer): https://www.instagram.com/ntwashere/
Kwe the Artist: https://www.instagram.com/blackstarboy/
Tio (photographer): https://www.instagram.com/wannabepeterparker/
Ivy Studios: https://www.ivyokc.com/
There’s a lot to keep track of when you’re releasing music.
Release dates. ISRCs. Lyrics. Artwork. Press photos. Streaming links. Download links. Metadata. Songwriter information. And somehow, years later, you still need to find all of it again.
In this episode, I share one of the most useful systems I’ve ever created for managing releases: Release Central.
PRESENTED BY HELLBENDER VINYL – www.hellbendervinyl.com
Release Central is a simple Google Sheet that acts as a centralized home base for every album, EP, or single you release. It’s where I keep all the important information related to a project—from metadata and promotional assets to release schedules and private links. I’ve used this system for years across my own releases and recently started teaching it to my Labelmates VIP coaching clients, who have found it incredibly helpful.
Download your copy:👉 otherrecordlabels.com/releasecentral
In this episode, you’ll learn:
What Release Central is
Why every artist and label should have one
How centralized metadata can save you time and headaches
What information to include in your document
How I use it during release campaigns and years later
How to collaborate with artists, managers, publicists, and other team members using a shared release document
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Check our Groover to help you promote your next release. http://otherrecordlabels.com/grooverUSE CODE: OTHERRECORDLABELSVIP for 10% off your next campaign!
Viral o no viral, he ahí la cuestión!
En UPM lo sabemos: todos los artistas independientes y bandas independientes sueñan con ese momento de explosión digital. Pero en este nuevo episodio de "chats con músicos tóxicos", nos topamos con un clásico: el músico que cree que la "viralidad" es la varita mágica del éxito.
Acá en UPM, hablamos entre nosotros y les decimos: sí, entendemos que la estrategia de marketing musical y la estrategia de contenidos a menudo giran en torno a la idea de hacerse viral. Pero ojo: muchos músicos independientes han tenido un video viral… que no tenía nada que ver con su música. ¿Resultado? Atraemos a un público que quizá se divierte, pero que no se queda por la música. ¿Y qué pasa? Cuando finalmente lanzamos un nuevo tema, la interacción se desploma.
Nuestra recomendación, como equipo de UPM, es clara: si sos un artista emergente o una banda independiente, está genial aprovechar las redes sociales, pero que el contenido que crees esté alineado con tu música. Porque, al contextualizar las expectativas, un “viral” para vos puede ser pasar de 200 a 5.000 reproducciones y eso ya es un gran paso.
Así que enfoquémonos en el marketing musical que realmente refleje quién sos como artista independiente. Con una estrategia de contenidos auténtica e inteligente, vas a construir una audiencia que realmente conecte con tu música. ¡Vamos a por esas reproducciones que de verdad suman!
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