Music Marketing

“It’s Not A Product. It Should Be A Feeling.” — Lizzie Esau | find your frequency

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Video by un:hurd music via YouTube
"It's Not A Product. It Should Be A Feeling." — Lizzie Esau | find your frequency

Lizzie Esau has gone from open mics in the Northeast to Radio One’s Big Weekend and Glastonbury. No label. No viral moment. Just great music, relentless live shows, and zero-hour jobs to keep it all going.

In this episode, Lizzie talks about why live built her community more than social ever did, how she deals with nerves and the moments her mind wanders on stage, what happened when she played to a man and his dog in Middlesbrough, and the wall analogy every artist who feels stuck needs to hear.

ABOUT f:nd your frequency
The podcast about building an audience from zero. Every week, un:hurd music founder Alex Brees talks to artists, founders, and investors who’ve built something from nothing. If you’re an independent artist trying to grow, this show is for you.

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SUBSCRIBE
https://pods.to/fyf
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FOLLOW
un:hurd music: https://instagram.com/unhurdmusic
Alex Brees: https://linkedin.com/in/alexbrees

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un:hurd music gives every independent artist a fair chance of success. Start now: https://unhurdmusic.com

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Greyson Chance reveals his desert island album 👀

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Video by TuneCore via YouTube
Greyson Chance reveals his desert island album 👀

Some albums never leave the rotation 🔁 We caught up with @greyson97 to find out which record he’d keep with him if he were stranded on a deserted island.

Tap in for his answer, then hit the link below to listen to "SUGAR RUSH," out now via TuneCore!

https://ffm.to/make-it-european
..
TuneCore empowers artists, labels and managers to upload unlimited releases on all of the world’s most popular digital music stores and social platforms, including Spotify, Apple Music, TikTok– while retaining 100 percent of their rights– for one annual flat fee.
● Subscribe to TuneCore’s YouTube Channel: https://youtube.com/tunecore
● Visit TuneCore’s official website: tunecore.com
● Follow TuneCore on TikTok: tiktok.com/@tunecore
● Follow TuneCore on Instagram: instagram.com/tunecore/
● Follow TuneCore on Twitter : twitter.com/TuneCore
● Follow TuneCore on Facebook : facebook.com/TuneCore/

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AI Music Is Over! Here’s What’s Next

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Video by SMARTMUSICBUSINESS – Chris Greenwood via YouTube
AI Music Is Over! Here's What's Next

All My Music Marketing & Business Books on Amazon
https://amzn.to/4eNzRjf

Hypeddit 7 day trial
https://hypeddit.com/r/manafest

10% OFF SUBMIT HUB: MANAFEST10
https://www.submithub.com/coupon/manafest10

Book a 1on1 Coaching Call With Chris/Manafest
https://www.smartmusicbusiness.com/coaching

Download Ebook Playlist Profits
https://smartmusicbusiness.com/playlistprofitsbook

Download The Song Launch Checklist
https://www.smartmusicbusiness.com/book

Read Spotify Profits 2.0
https://smartmusicbusiness.com/get-spotify-profits

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Audita tu negocio musical en www.xiola.co/scorecard

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Video by Alexiomar Rodríguez via YouTube
Audita tu negocio musical en www.xiola.co/scorecard

✉️ Escríbeme en Instagram → https://www.instagram.com/alexiomarrodriguez/
⚖️ Descarga tu diagnóstico legal gratis → https://xiola.co/scorecard

Si eres nuevo en mi canal, mi nombre es Alexiomar Rodríguez, soy abogado y socio fundador de Xiola. Somos una firma legal boutique para la industria de la música y el entretenimiento. Trabajamos con empresarios y dueños de negocios. Les ayudamos a proteger sus derechos, negociar y cerrar contratos de seis y siete cifras. En 2025, conseguimos $5M para nuestros clientes sin sacrificar control, ni libertad.

Cómo llegué aquí…

0–21: Músico, productor, guitarrista y cantautor (+10,000 oyentes mensuales en Spotify).
22: Graduado con Altos Honores en Economía (UPRM).
24: Trabajé con jueces (federal y estatal) y firmas de litigio corporativo.
25: Graduado con Altos Honores en Derecho (UPR).
26: Renuncié a una de las top 3 firmas de Puerto Rico para lanzar Xiola.
27: Facturé mis primeros $100,000.
28: Fundé Seed Academy, escuela de music business en español.
29: Escribí un best seller en Amazon (De Artista a Empresario Musical) y superé $400K en revenue.
30: Me mudé a EE.UU., levanté $250,000 con Techstars + Warner + VC, y lancé Flou, software de contratos musicales ($50,000 en ventas).
31: Comencé a dar charlas internacionales.
32: Seguí el consejo de mi mentor, Alex Hormozi. Cerré Seed Academy y Flou. Me enfoqué en Xiola y facturamos más de $500,000.

Hoy: Nuestra firma ha cerrado sobre $5M en adelantos e inversión en la industria de la música y el entretenimiento. Somos 100% bilingües (español e inglés). Trabajamos con artistas, empresarios e inversionistas americanos e hispanos. Cobramos de tres maneras: tarifa fija, comisión, y suscripción. Así es como hacemos nuestro dinero. No vendemos cursos.

La industria musical es dura. Pero si naciste para esto, lo sabes:

La vida sin música sería un error.

No te quites,

Alexiomar

RELEVO: Este contenido es solo para fines educativos. No constituye asesoría legal. Consumir este material no crea relación abogado-cliente. Para orientación específica, consulta a tu abogado de confianza.

© 2026 Alexiomar Rodríguez. Todos los derechos reservados.

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