Music Marketing

Cómo ser viral con tu música en 2026 ?) | Chat con artista independiente | #marketingmusical

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Video by UPM Music Innovation via YouTube
Cómo ser viral con tu música en 2026 ?) | Chat con artista independiente | #marketingmusical

Viral o no viral, he ahí la cuestión!
En UPM lo sabemos: todos los artistas independientes y bandas independientes sueñan con ese momento de explosión digital. Pero en este nuevo episodio de "chats con músicos tóxicos", nos topamos con un clásico: el músico que cree que la "viralidad" es la varita mágica del éxito.

Acá en UPM, hablamos entre nosotros y les decimos: sí, entendemos que la estrategia de marketing musical y la estrategia de contenidos a menudo giran en torno a la idea de hacerse viral. Pero ojo: muchos músicos independientes han tenido un video viral… que no tenía nada que ver con su música. ¿Resultado? Atraemos a un público que quizá se divierte, pero que no se queda por la música. ¿Y qué pasa? Cuando finalmente lanzamos un nuevo tema, la interacción se desploma.

Nuestra recomendación, como equipo de UPM, es clara: si sos un artista emergente o una banda independiente, está genial aprovechar las redes sociales, pero que el contenido que crees esté alineado con tu música. Porque, al contextualizar las expectativas, un “viral” para vos puede ser pasar de 200 a 5.000 reproducciones y eso ya es un gran paso.

Así que enfoquémonos en el marketing musical que realmente refleje quién sos como artista independiente. Con una estrategia de contenidos auténtica e inteligente, vas a construir una audiencia que realmente conecte con tu música. ¡Vamos a por esas reproducciones que de verdad suman!
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#marketingmusical #artistasindependientes #musicos #músicos #industriamusical

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The 4 Types of Spotify Playlists in 2026 (and how to use them to get heard)

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Video by Two Story Media via YouTube
The 4 Types of Spotify Playlists in 2026 (and how to use them to get heard)

Here’s the link to my Spotify course: https://tinyurl.com/mwspjwbx

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Want to grow your fanbase?
Here are a couple ways we can help:

🤜 Learn how to grow in our Music Marketing Club: http://tinyurl.com/m979856j
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Video edited by: Kieran Grossman (https://tinyurl.com/5e7vxyxt)

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Miki Ratsula chats about Pride Month 🏳️‍🌈

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Video by TuneCore via YouTube
Miki Ratsula chats about Pride Month 🏳️‍🌈

This Pride Month, we caught up with LA-based artist @mikiratsula to discuss the power of queer collaboration, some of their favorite LGBTQIA+ artists, and more.

Tap in to hear what Miki had to say!
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TuneCore empowers artists, labels and managers to upload unlimited releases on all of the world’s most popular digital music stores and social platforms, including Spotify, Apple Music, TikTok– while retaining 100 percent of their rights– for one annual flat fee.
● Subscribe to TuneCore’s YouTube Channel: https://youtube.com/tunecore
● Visit TuneCore’s official website: tunecore.com
● Follow TuneCore on TikTok: tiktok.com/@tunecore
● Follow TuneCore on Instagram: instagram.com/tunecore/
● Follow TuneCore on Twitter : twitter.com/TuneCore
● Follow TuneCore on Facebook : facebook.com/TuneCore/

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Building the World Around Your Music | Spotify for Artists

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Video by Spotify for Artists via YouTube
Building the World Around Your Music | Spotify for Artists

Spotify for Artists gives you free tools to reach your goals on Spotify. Built for artists and their teams, Spotify for Artists lets you understand your audience, manage your artist profile, upload videos & visuals, and celebrate new releases and milestones. With our app, you can make updates and see your stats from anywhere – in the studio, on tour, or when planning your next release.

With Spotify for Artists, you can:
• Understand who’s listening and where you’re being heard through your song, playlist, and audience insights.
• See a real-time count of how many listeners around the world are streaming your music at any moment.
• Celebrate your successes with real-time stats for new releases, updates when you’ve been added to a playlist, and follower milestones.
• Control your presence on Spotify by editing your profile, playlists, and Artist Pick.
• Showcase your creativity by adding a short looping visual to each of your tracks with Canvas.
• Easily switch between artists to keep track of your entire roster’s new releases, stats, and profiles.
• Learn the latest tips and tricks with access to our latest articles, product updates, and videos.
• Share feedback with us and get answers to your questions. We’re here to support you.

Connect with us:
Follow us on Instagram: https://www.instagram.com/spotifyforartists/
Follow us on X: https://twitter.com/spotifyartists
Follow us on TikTok: https://www.tiktok.com/@spotifyforartists
Follow us on LinkedIn: https://www.linkedin.com/showcase/spotify-for-artists/

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