Discover music marketing strategies that work in 2025: simplification, recurring revenue, global micro-fans, and sustainable systems for independent artists. The New Paradigm of Music Marketing The music industry has undergone a radical transformation. It’s no longer enough to release songs and hope the algorithm works its magic. Independent artists who are thriving in 2025 have … Read more
For emerging musicians, building an audience and generating streams can feel daunting, especially with a limited budget. However, strategic and consistent efforts can yield significant results without a massive financial investment. This guide outlines practical, low-cost methods to promote your music and grow your fanbase authentically. Achieving your first 100,000 streams and building a dedicated … Read more
How the album outplayed the algorithm and survived playlist culture (book extract) Music Ally Music industry strategist, podcaster and author Keith Jopling shares an extract from his forthcoming new book, Body Of Work: How The Album Outplayed The Algorithm And Survived Playlist Culture. To coincide with the UK’s National Album Day, and the recently-announced Mercury … Read more
Music Marketing: Strategy and Hard Data w/ Jessica Page Music To Your Ears Podcast Our hosts Danny Garcia and Jimmy Mikaoui meet with Jessica Page, co-founder of Rareform and former co-GM of Mom + Pop. More Like This: Ads for music marketing in 2025? The Awakened Creative Co In this video, I rank top music … Read more
How BookingAgent IO Is Revolutionizing Live Music Booking for Indie Artists MUBUTV How BookingAgent IO Is Revolutionizing Live Music Booking for Indie Artists Join us as we sit down with Benji Stein, founder of BookingAgent IO, to explore how AI-powered search engines are revolutionizing live show booking and artist touring! 🚀 Discover how Benji’s real-time … Read more
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Musicians Guide To Spotify Wrapped 2025 Hypebot With the release of Spotify 2025 Wrapped just weeks away, the countdown is on for every musician to be part of this rare global cultural moment. Fortunately, Spotify makes it easy with a guide to help musicians get ready for Spotify Wrapped. The post Musicians Guide To Spotify … Read more
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It’s time to get ready for Spotify Wrapped 2025 RouteNote Blog It might feel early, but the countdown to Spotify Wrapped 2025 has already begun and for artists, now is the time to prepare. Every December, social feeds light up with fans sharing their top artists, tracks, and genres, and if you play it right, … Read more
How to build a fan funnel and grow your fanbase strategically DIY Musician Between promoting releases, playing shows, and keeping up with social media, your marketing can start to feel like a scattered mix of tactics and one-off campaigns. It can be difficult to track real fanbase growth. That’s where a fan funnel comes in. … Read more